Digital Marketing Flexible
Study with a flexible, online schedule, a personal mentor, and peer groups. Professional career coaches guide you with networking advice and personalized resume tips to help secure a high-income marketing role.
What you’ll learn
➯ The Digital Marketing Landscape
Explore the fundamentals of marketing and see how far we’ve come in the digital era.
Learn to create and manage a digital marketing campaign that targets the right audience, communicates a compelling message, and maximizes your company’s ROI.
➯ Customer Insights
Digital marketing efforts are only effective if they resonate with the people you’re trying to reach. Identify your target audience and create content that speaks to them.
Create a cohesive voice using consistent written content and design elements.
➯ Content Marketing
Learn about the different platforms digital marketers use to build an audience. Write copy that compels customers to click, follow, and like.
➯ Email Marketing
Create attention-grabbing, click-worthy emails that stand out in the inbox. Learn why email is an essential customer outreach tool used by businesses in every industry, and how to create efficiency with automation.
➯ Social Media Marketing
Learn how digital marketers use social media to connect with their audience, attract new followers, and meet sales goals.
➯ Search Engine Marketing
Get more conversions at a lower cost with effective search engine marketing. Discover the tricks that help your site get found by Google.
Discover how to find the right data (and illustrate it for the rest of the company). Explore why understanding analytics is an essential skill when it comes to shaping a high-level marketing strategy.
Launch your career as a digital marketer with a final capstone, portfolio-building and one-on-one interview prep.