Fundamentals of Digital Marketing

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Skills you’ll learn:

Analytics & Data Insights
In this introduction to Analytics, we’ll show you how to collect and analyse user data and turn it into actionable insights.

Business strategy
Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.

Content marketing
Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.

Display advertising
Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

E-commerce
All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.

Email marketing
Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.

Local marketing
Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.

Mobile
Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.

SEM
In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.

SEO
Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

Social media
Find out how to identify the right social network sites, create great content users will love and measure your success.

Video
Discover how to integrate video into an online strategy, create video ads on a budget and make sure they’re seen by the right people.

Web Optimisation
Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

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