Guide To the World of Digital Marketing

Digital marketing is a skill that’s in high-demand.

As more and more industries go digital, the ability to effectively market themselves to an online audience is becoming paramount.

This course takes a fundamental look at the online marketing landscape and shares both the theory and best practice behind effective campaigns.

You’ll also get access to over 90 global best practice Cannes Lions case studies for inspiration as well as insights from some incredible global through leaders from companies such as Google and Ogilvy.

It covers everything from social to email marketing, display to UX/UI design, and from search to marketing with data. And many more. A full guide is shown further down this page.

Your journey to becoming a digital marketing superstar starts here.

What will you learn?
➯ An introduction to Digital Marketing
➯ Online Advertising
➯ Search Marketing
➯ Marketing with Data
➯ Social Media Marketing
➯ Email Marketing
➯ Experience Design

How dies it work?
Each short course is on-demand 24/7 and plays like a game, mixing videos, images, links and stories
You can take as long or short as you like (there are no time limits and you can start anytime)
Select questions are marked by real people + we provide help/feedback if you get stuck
Upon completion you get a signed and dated certification that can also easily print/share

Who is this for?
Anyone wanting to get into a Digital Marketing role
Marketers and creatives who want a better understanding of Digital Marketing
This is a fundamentals course, no previous experience in Digital Marketing is required

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