Storytelling Part 3: The Application of Story

This course, Part 3 of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results.

Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.

Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:

How to apply effective storytelling
The strategy behind using story
Ensuring your story is on brief
Insights into effective storytelling

The potential and limitations of different channels to tell stories
Exploring film, long and short-form copy, packaging
Understanding the role of editing
Finding and telling authentic stories

How to tell stories in the digital space
Understanding the different social media channels
Immersive stories and new technologies
Looking at the world of gaming and what we can learn from it

Transmedia storytelling
How to build stories across platforms
Mapping user journeys and multi-channel stories

Who is this course for?

This course is for everyone who wants to understand how to use stories for more effective marketing and brand communications.

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