Storytelling Part 3: The Application of Story

This course, Part 3 of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results. Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.

Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:

How to apply effective storytelling

➯ The strategy behind using story
➯ Ensuring your story is on brief
➯ Insights into effective storytelling

The potential and limitations of different channels to tell stories

➯ Exploring film, long and short-form copy, packaging
➯ Understanding the role of editing
➯ Finding and telling authentic stories

How to tell stories in the digital space

➯ Understanding the different social media channels
➯ Immersive stories and new technologies
➯ Looking at the world of gaming and what we can learn from it

Transmedia storytelling

➯ How to build stories across platforms
➯ Mapping user journeys and multi-channel stories

Who is this course for?

This course is for everyone who wants to understand how to use stories for more effective marketing and brand communications.

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