Storytelling Part 1: The Fundamentals

This course, Part 1 of the ‘Storytelling for Action’ series, will give you the building blocks and fundamental knowledge you need to effectively use narrative in any creative medium.

Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts including Richard Brim from adam&eveDBB, Sir Alan Parker, and representatives from agencies including Ogilvy Roots and 4Creative.

Through a selection of videos, articles, discussions and D&AD Award-winning work, you will explore:

➯ Why we use storytelling
➯ How to build an effective story
➯ How to build a story with a purpose
➯ Understanding the building blocks of stories, including narrative structure
➯ Knowing when to play by, and when to break the rules

Who is this course for?

This course is for everyone who wants to understand the tools needed to craft stories for effective communication.

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