TrendWatching Academy

Grounded in purpose. Guided by trends.

As one of the world’s leading consumer trend firms since 2002, TrendWatching helps professionals bring to market more sustainable innovations that benefit all.

To help us, you (and the world) succeed in that mission, we developed TrendWatching Academy – in collaboration with Business of Purpose.

In a nutshell: 

➯ A 25-lesson, self-paced, on-demand, pre-recorded online course, focused on trends and innovation, for only US$ 249 (or the equivalent in your own currency).

➯ Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology.

➯ Q&A with our core analyst team and access 10 years and 300+ trend workshops worth of global learnings at leading brands, worldwide.

The course includes:

➯ Five modules guided by trends (Purpose/Scan/Strategize/Ideate/Inspire).

➯ 25 Self-paced sessions including 27 videos, 14 PDFs, and 12 exercises.

➯ Guidance from our Trend Analysts whenever you need it.

➯ Certification and access to a network of fellow participants for ongoing peer learning and support.

 Your lessons will cover:

➯ Key academic frameworks on purpose, and guidance on mission, vision, and how to find your purpose fit.

➯ Trend forecasting and new, creative approaches on where to spot trends and innovations, including exclusive access to our extensive resource list.

➯ Practical tools for your internal strategy, ideation sessions, and culture-building: Consumer Trend Radar and Canvas, Mega-trend Mapping, and much more.

Who is it for?

Purposed business professionals. Worldwide. This course is designed for Strategic Business Developers, Brand Managers, Marketing Managers, Account Directors, Creative Directors, Strategists, Innovation Managers, and truly anyone else deeply into trends and innovation, with a meaningful twist.

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