Masterclasses
27 Dec 2018
Online Class, Livestream
4:00pm - 10:00pm
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Digital Marketing Bootcamp (Online)

General Assembly's industry-leading campus bootcamp is coming to you. Spend a full day learning from experts how to a develop data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, his activity-driven class will teach you how to build a your brand and marketing strategy, how to leverage the key channels of search, social, email, and paid marketing, and how to analyze and optimize your campaigns with data-driven decisions.

Takeaways

A solid understanding of who your customers are and how to segment your audience for more effective marketing.

How to develop a marketing funnel based on your conversion flow.

How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.

How to convert website visitors through website optimization, landing page creation, and lead nurturing.

How to measure your marketing and use analytics to improve your efforts.

Preparation

A project or company whose marketing plan you want to focus on in this bootcamp

This bootcamp is taken completely online across two different 3-hour sessions.

We will provide login information and a link to the platform on the day of each session

You will need a computer and a strong internet connection

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