Advertising has been seen by some cynics over the years as simply selling people stuff they don’t actually need. But in today’s era of heightened awareness and transparency, more brands appear to be selling their attitudes, beliefs and causes than their ‘stuff’.
So does creativity need a conscience to persuade the modern consumer? Do we need to believe in the brand these days before we will buy the product? Or is all this do-goodery a smokescreen for those without a compelling product or service benefit?
On Thursday 24th January, the next MPA Big Debate, sponsored by Bruntwood, will bring together agencies and brands to discuss how and why campaigns are increasingly taking a stance on issues from plastics to ‘mansize’…..and what we can all learn from them.
Come grab a glass of wine and join MPA Chair, Christian James, as he hosts another panel of industry luminaries at Bruntwood’s fabulous NEO building on 24th January 2019, from 6pm til 8pm.
Tickets are free and always go quickly, so please book your place.